What's the heartbleed bug?
Heartbleed is a flaw in OpenSSL, the open-source encryption
standard used by the majority of websites that need to transmit
the data that users want to keep secure. It basically gives you a
secure line when you’re sending an email or chatting on IM.
Encryption works by making it so that data being sent looks like nonsense to anyone but the intended recipient.
Occasionally, one computer might want to check that there’s still a computer at the end of its secure connection, and it will send out what’s known as a heartbeat, a small packet of data that asks for a response.Because of a programming error in the implementation of OpenSSL, the researchers found that it was possible to send a well-disguised packet of data that looked like one of these heartbeats to trick the computer at the other end into sending data stored in its memory.
The flaw was first reported to the team behind OpenSSL by Google security researcher Neel Mehta, and independently found by security firm Codenomicon. According to the researchers who discovered the flaw, the code has been in OpenSSL for about two years, and using it doesn’t leave a trace.How bad is that?It’s really bad.
Web servers can keep a lot of information in their active memory, including usernames, passwords, and even the content that users have uploaded to a service. According to Vox.com’s Timothy Lee, even credit-card numbers could be pulled out of the data sitting in memory on the servers that power some services.
But worse than that, the flaw has made it possible for hackers to steal encryption keys — the codes used to turn gibberish-encrypted data into readable information.With encryption keys, hackers can intercept encrypted data moving to and from a site’s servers and read it without establishing a secure connection. This means that unless the companies running vulnerable servers change their keys, even future traffic will be susceptible.
Source:http://www.businessinsider.com/heartbleed-bug-explainer-2014-4#ixzz2yYwJnnAL
How hits turn into dollars
Internet: the place where everybody wants to create something unique, sharable and profitable. You, me, marketeers or the guy sitting next to you on the train.
But in fact it isn’t that simple to accomplish. Some people are just haunting fame, others want to get their brand out to the masses. They actually want to turn the hits into dollars.
Kaleb Nation (internet entrepreneur) says the fastest way to earn some money with social media is to stop think about it.
Kaleb Nation, internet entrepreneur and creator
of the Million Hits Secret, says businesses, brands
and Internet enthusiasts who purposefully try to
make a buck by generating “viral content” may
not get anywhere. He says the secret lies within
the intention.
Kaleb Nation found monetary success in the digital world, just like Mark Zuckerberg (Facebook) and Jack Dorsey (and a lot of other young online entrepreneurs).
The internet guru had millions of views on YouTube & generated an income thanks to the Internet.
And of course major companies (like Taco Bell, Ford and BBC America) noticed this.
Nation says you’ll never be an online success if you keep pushing your products to people on every existing social network. It’s all about being human. You need to understand what makes people tick.You may not miss the ‘social’ in social media. You are talking to people, not just a number of followers.Nation thinks Vine is the next hype (if it isn’t already)."Media is constantly being digested in smaller and smaller formats. We hopped from movies to TV, from TV to YouTube, and now from YouTube to Vine".
Source: http://url4u.nl/26232
Google knows everything ...
Google now remembers where you parked, gains offline cards, indoor maps and even shopping reminders.
Wait, there’s even more! Google Now cards also work offline! Well, that's a revolution, isn't it?
The malls are gaining indoor map directories and you can now get product search reminders.The Google Search App for Android will now help you locate your car in a parking lot or on the street. No more embarrissing mistakes ;)
We don't know in which malls the maps will be available, probable some malls in the US and Japan. But google has also individual store maps, but these will come later. These are for some retailers like Best Buy, Home Depot, Ikea,...
The product search reminders will remember your previous searches for online products, and then it will lead you to a store that sells that specific product you looked up on the Internet. At that moment Google will show you a Now card (it's like a notification, a reminder). This is very powerfull.
Your search history becomes a shoppling list, and Google will remind you about what you need.
Source: http://searchengineland.com/just-parking-google-now-offline-cards-indoor-maps-store-inventory-190351
#weareallmonkeys is publicity stunt
It’s an advertising agency (Sao Paulo) that’s behind the #weareallmonkeys hype.
During a game in Villareal a banana was thrown in front of Brasilian Barcelona-defender Dani Alves. He ate it.
Neymar (teamplayer) posted a picture from him and his son while they were eating a banana, followed by the (later famous) hashtag.
The following days people posted pictures with bananas in large numbers. However, Neymars dad was approached by an advertising agency to turn it into a stunt. He accepted it.
The reason why he did that was because he was already thinking about some funny way to react against the racist reactions his son got (12 april in Granada).
The picture and the hashtag were the idea of the advertising agency. The campaign was ready. They were just waiting for the perfect moment to launch it.
Alves created that perfect moment.
Source: http://www.nieuwsblad.be/sportwereld/cnt/dmf20140429_01087291
